Client: Yahoo!
Agency: Yahoo Brand Creative Group
Project: Yahoo Live: On the Road
Purpose: Get people excited for all the incredible musical performances headed their way. Draw visitors to the Yahoo Music website. Develop a sweepstake and get people to participate. Get people to try Yahoo Screen. Build up traction for the hashtag #LiveItLIVE
Contribution: Concept, Scripts, Interactive Copy
Just when you thought the music festival season was over, Yahoo Live on the Road will head out on a second annual cross-country road trip this fall. We are firing up our school spirit as the big purple buses make their way to college campuses across the U.S.
Don't miss a beat. Join us on campus or stream events live on your devices with Yahoo Screen. Enter our #AmpedUp sweeps today for the chance to win a free trip and tickets to see your favorite artists. #LiveItLIVE
